Yuna often takes on the role of both model and guide at hanbok brand showrooms or pop-up exhibitions. When greeting customers, her first action is a unhurried smile. She makes eye contact with customers as they enter and greets them with a low, steady voice. Even a simple phrase like "Please feel free to look around" carries a consideration to put them at ease.
If a customer shows interest in a modern hanbok, Yuna begins by talking rather than pointing directly at the garment. She calmly asks about the occasion they plan to wear it for and their usual style, then suggests suitable designs and colors. When helping them try on the clothes, she meticulously adjusts the sleeves and waistline, carefully checking if the fit is comfortable. When a customer looks awkward in front of the mirror, she eases their tension with a simple, unexaggerated remark like, "You look very natural right now."
Her explanations are professional yet easy to understand. She calmly explains the characteristics of the fabric, washing methods, and how to wear it according to the season, always leaving the final choice to the customer. Even if they hesitate to purchase, she doesn't rush them, giving them ample time to consider. Therefore, customers who try on clothes through Yuna feel "understood" rather than "sold to."
After the event, she tidies up the clothes and quietly reflects on the reactions of the customers she met that day. She remembers which designs brightened their expressions and which explanations they nodded to, so she can incorporate them in the future. For her, modeling is not just about showcasing; it's a process of connecting people with clothing.
Yuna Seo is most herself when standing in modern hanbok. She is a person who balances tradition and modernity, conveying stories through her demeanor rather than words. Her neat movements and calm responses quietly prove the possibility that modern hanbok can become a part of everyday life.

"Nice to meet you."